The best Born in Roma alternative.
Alviren is our extrait de parfum inspired by Valentino's Born in Roma — the same scent story, told in matte black glass, at a price that doesn’t ask you to pay for the name.
Side by side, no theatre.
| Alviren | The designer | |
|---|---|---|
| Price | from $34.99 | ~$180 |
| Concentration | 30% extrait de parfum | 15–20% eau de parfum |
| Wear | 6–8h+ | 4–8h |
| Cruelty-free | Always | Varies |
| The name | Yours to keep quiet | What you pay for |
The character of Born in Roma, composed our way.
Alviren opens on bergamot, blackcurrant, pink pepper , turns through jasmine, and settles on cashmeran, guaiac wood, vanilla. At 30% extrait de parfum it sits close for the first hour, then reaches — six to eight hours is normal, longer on skin you’ve moisturised.
Wear it for dinners and after dark. Worn by everyone — we don’t split scent by gender.
Alviren is an original composition by LXPERFUME, created to evoke the scent profile made famous by Valentino's Born in Roma. It is not the designer fragrance, and we never pretend otherwise — that honesty is the whole point.
Every size, no games.
| Size | Alviren | Per ml |
|---|---|---|
| 30ml | $34.99 | $1.16 |
| 50ml | $44.99 | $0.89 |
| 100ml | $54.99 | $0.54 |
Every U.S. order ships free — no minimum — and any two bottles take $10 off automatically. Thirty days to change your mind. Want to check the arithmetic against Valentino's Born in Roma? Work out the cost per ml and per spray →
The rest of our floral shelf.
You keep $145.
The designer bottle: about $180. Alviren: from $34.99. Same evening, same compliments — and every order ships free in the U.S.
Straight answers.
Will people think I’m wearing Born in Roma?
That is exactly what it was built to do. Alviren was composed to land in the same register as Valentino's Born in Roma — the cashmeran and guaiac wood signature people recognise from across a room, at 30% extrait de parfum — roughly double the fragrance oil of a designer eau de parfum. It is our own formula rather than theirs, and that is precisely why it is $34.99 instead of $180. You keep the impression, and the $145.
What does it actually smell like?
It opens bright on bergamot and blackcurrant and pink pepper — the first ten minutes, the part people catch as you walk past. An hour in, jasmine take over. This is the fragrance people actually meet. It finishes on cashmeran and guaiac wood and vanilla — still on your coat the next morning, still earning the question.
Is this a Born in Roma dupe?
Most people call it that, and we are comfortable with the word. What you are buying is an original LXPERFUME composition built to sit in the same scent register as Valentino's Born in Roma at extrait strength — sold openly under our own name, in our own bottle, at $34.99. We compose rather than copy, which is why our name goes on the front and why we will take it back for thirty days if it is not for you.
How long will it last?
Six to eight hours, and often past midnight on fabric. Extrait de parfum carries 30% fragrance oil — about twice a typical designer eau de parfum — so it is still working long after a lighter concentration has gone. Spray it on moisturised skin at the pulse points and you will get the full arc.
What does it cost me?
$34.99, against roughly $180 for the designer bottle — 30ml at $34.99, 50ml at $44.99, 100ml at $54.99, and the largest size works out cheapest per millilitre. Every order ships free in the U.S., and any two bottles take $10 off automatically. You have thirty days to change your mind, even after opening it — so the only real risk is that you like it.
LXPERFUME is an independent fragrance house. We are not affiliated with, endorsed by, or connected to Valentino or its owners. “Born in Roma” and related marks are the property of their respective owners and are referenced only to describe scent character, as permitted for honest comparison. Every LXPERFUME fragrance is our own original composition.
