A better kind of luxury begins with honesty.
We make extrait de parfum with the presence of a $200 fragrance — and sell it for what beauty actually costs. This page is the why.
Confidence is what you wear before you say a word. So we removed the middlemen, the retail markup, the license fee for a logo — and left only the oil, the glass, and the gold.
“I have smelled $400 bottles
where the campaign cost more than the oil.
So this house spends backwards —
fragrance first, glass second,
theater never.
What’s in your hand is what you paid for.”
No boutique rent. No celebrity contract. No license fee for a name on the glass. The money goes into the oil, the bottle, the box — and nowhere else.
The anatomy of a $395 bottle.
We laid a designer extrait on the bench and dissected it. The fragrance turned out to be the smallest organ in the body — everything above it is name, freight, and performance.
Ours dissects cleanly: 30% perfume oil, matte black glass, a champagne-gold label — and a price that reads like a bill of materials.
Four chapters. One obsession.
The code we pour by.
The Juice First
Thirty percent perfume oil — extrait de parfum — before a single word of marketing is written.
No Prestige Tax
Our price is materials and craft. We will never charge you rent for a name on the glass.
Clean, Always
Vegan and cruelty-free, with no parabens and no sulfates — the rule was written before the first pour.
Made to Be Worn
Perfume is judged on skin, in hours and in compliments — six to eight of the former, uncounted of the latter.
The story so far, in five acts.
The Question
Why does presence cost $395? We bought the bottles, wore them, priced their parts — and found that most of the money evaporates long before the perfume does.
The Bench
We went looking for extrait-grade oils and wrote the first house law: 30% perfume oil in every composition, or it doesn’t ship.
The Collection
Forty-five scents, each poured into matte black glass and dressed in champagne gold — and given films instead of celebrities.
The Atelier
We taught layering as a house art: two extraits on skin become a third scent no counter can sell you.
Today
Forty-five signature scents, one house accent — and the question in Act I still runs the company.
Watch the gold move.
Believe nothing. Wear everything.
Choose
Watch a film, read its inspiration, or let the two-minute quiz narrow forty-five scents to yours.
Wear
Give the extrait a real week — a workday, a dinner, a slow Sunday. Thirty percent oil holds 6–8+ hours every time.
Decide
You have thirty days at home. Keep what earns its shelf, return what doesn’t — U.S. shipping is free over $50.
Wear the story yourself.
Forty-five extrait de parfum compositions. 20% off, auto-applied at checkout. Free U.S. shipping over $50 — and thirty days to fall in love, or send it back.
